Next challenge? To extend the reach into the digital sphere, engaging the Spanish-speaking millennial. How could we do it? By intriguing, provoking, and testing them throughout a digital platform that included social media, digital activation, experiential, radio and philanthropy.
QueHayEnLaCajuela.com. We also created a web site where the user tries to guess what’s in the trunk of the car, and Trejo answers. They also could watch special editions of the spots, share the experience, and ask for a test drive with Trejo himself. A real adventure, with real results: 1 test drive every 20 minutes during a 4 day test drive program in California.
