TV Campaign

LEXUS UX

To launch the new Lexus UX campaign, we targeted three diverse markets: African American, Hispanic, and LGBTQ communities. Each segment's campaign has been crafted to resonate with their unique cultural identities and values, showcasing Lexus's commitment to inclusivity and representation.

For the African American Market, the campaign highlights the connection between the Lexus UX
and cultural pride, featuring a relatable narrative that celebrate achievements and aspirations within the community, and positioning the Lexus UX as a symbol of success and individuality.

For the Latino segment, our commercial focused on fostering personal connections that resonate with community bonds, showcasing the UX as more than just a vehicle; it embodies a vital part of the community’s fabric.

Finally, we incorporated the unicorn as a powerful symbol of uniqueness, diversity, and inclusivity. Within LGBTQ culture, the unicorn represents those who challenge traditional norms and embrace their individuality. Like the UX, this metaphor embodies the beauty of being extraordinary in a world often focused on conformity.