The delicious Filet-o-Fish is back. But they don't do it alone: Frankie the Fish joins in.Wild-caught fish, melted cheese and tartar sauce served on a hot bun with a touch of nostalgia. An award-winning campaign that was aired nationally for 2 years.
Every one of the McDonald’s burgers is made with 100% pure beef and cooked and prepared with salt, pepper and nothing else—no fillers, no additives, no preservatives. How can we show it? Hiding nothing.
We had 3 goals: reverse declines so breakfast business is flat to positive, improve “McDonald’s is great for breakfast”attribute from 87% to 89%, and remind people that when you need breakfast on the go, nobody does it better than McDonald’s. So, we landed on this main message: start your day with a freshly prepared, tasty McDonald’s breakfast instead of settling for a fake alternative.
And finally, a sad note. On February 24ththe memorial was held in honor of Kobe Bryant and his young daughter. SinceKobe was a McDonald’s ambassador, we wanted honor them too, so we put inpractice his philosophy.
