A wrong spare part can ruin not only your car, but also your life. In this hilarious, award-winning campaign, we invited people to avoid this by using authentic Toyota parts. The work was recognized in several Advertising Festivals, such as Cannes, El Ojo de Iberoamerica, FIAP and more.
ANNCR: Today is an important day. (Sound of engine trying unsuccessfully to start)
The operating table is ready. (Sound of engine trying unsuccessfully to start)
The surgeon is ready. (Sound of engine trying unsuccessfully to start)
The nurses are ready. (Sound of engine trying unsuccessfully to start)
The clock ticks and you don’t show up. (Sound of engine trying unsuccessfully to start)
The surgeon and the nurses look at each other, then leave for lunch.
(Sound of engine trying unsuccessfully to start)
The surgery gets cancelled. (Sound of engine trying unsuccessfully to start)
It will be six more months before you can have your hemorrhoid surgery.
(Sound of engine trying unsuccessfully to start)
A wrong part can ruin your life.
Avoid it with Toyota Original Parts.
Toyota.
ANNCR: Your girl arrives at the beach. (Sound of engine trying unsuccessfully to start)
Your girl looks everywhere and cannot find you. (Sound of engine trying unsuccessfully to start)
A surfer comes out of the water. (Sound of engine trying unsuccessfully to start)
Your girl sends you several text messages. (Sound of engine trying unsuccessfully to start)
Your girl starts putting on sunscreen lotion. (Sound of engine trying unsuccessfully to start)
The surfer offers to help her. (Sound of engine trying unsuccessfully to start)
The surfer, who turns out to be a model, puts sunscreen on your date. (Sound of engine trying unsuccessfully to start)
Your girl now has another date. (Sound of engine trying unsuccessfully to start)
A wrong part can ruin your life.
Avoid it with Toyota Original Parts.
Toyota.
ANNCR: The whole cast of the play is backstage. (Sound of engine trying unsuccessfully to start)
Food service has just arrived. (Sound of engine trying unsuccessfully to start)
The star playing Hamlet picks the tuna sandwich. (Sound of engine trying unsuccessfully to start)
The star playing Hamlet starts to feel queasy. (Sound of engine trying unsuccessfully to start)
The tuna sandwich takes the star playing Hamlet out of the play. (Sound of engine trying unsuccessfully to start)
The producer calls for his understudy; it’s your big break. (Sound of engine trying unsuccessfully to start)
Your phone won’t stop ringing. (Sound of engine trying unsuccessfully to start)
You’re now on the director’s black list. (Sound of engine trying unsuccessfully to start)
And your big break now belongs to the second understudy.
Standing ovation … for the second understudy. (Sound of engine trying unsuccessfully to start)
A wrong part can ruin your life.
Avoid it with Toyota Original Parts.
Toyota.
