Dodge.
It'll Test You.
one-of-a-kind salesperson and ruthless negotiator: Danny Trejo. And that’s was far from the only thing badass about our 2-year-long It’ll Test You campaign. The results were badass too: +46% Ad memorability,
+38% Brand memorability, +16.9% Increase in Sales.
Next challenge? To extend the reach into the digital sphere, engaging the Spanish-speaking millennial. How could we do it? By intriguing, provoking, and testing them throughout a digital platform that included social media, digital activation, experiential, radio and philanthropy.
Chrysler 200.
Kid.
We created a series of tv spots featuring international actor Gael García Bernal and what it seems to be himself from the past. All the storytelling is revolving around the car’s features. The results were huge, including a year-over-year growth of 206% and +4.3K in unit sales.
Chrysler Pacifica.
Uncle Horatio.
It was time to make minivans cool. No easy task, right? So, we teamed up with SNL’s Horatio Sanz to teach us how to be the world’s greatest dad thanks to the Chrysler Pacifica features. Even, when you’re not a dad. The results? 13.2 Market Share in the first 6 months.That’s cool.
Jeep // Juventus FC
was to leverage the Jeep Juventus FC partnership to engage Juventus fans universally and bring them into the global Jeep community. To do this, we showcased the greatest lineup of vehicles with the greatest lineup of players connecting the world through sport,
from China to Europe to the United States.
This first commercial Only the Mad, was featured in theaters throughout the world, during the projection of the award-winning documentary Black & White Stripes:
The Juventus Story.
This second spot, Forged by the Battlefield, was featured on TV and digital platforms worldwide
during the Juventus FC world tour.
Digital and Social campaign. To reach Juventus fans in every corner of the world, we created a social media tool kit to be used worldwide. And we conquered the best results.
The Jeep fans rose from 32 to 38 percent in one year. Jeep had the highest level of recognition among football fans in Europe. On Twitter, Jeep followers grew to more than one million followers in 3 years.
