Can life be told in miles? We love to think so. In this inspiring campaign, rather than focusing on the miles that keep us apart, we celebrate the miles that bring us together. And Hyundai is at the heart of this concept, empowering every one of those meaningful moments.
At the beginning of our journey, our goal was building brand awareness and strengthening brand equity
in consumers' minds. Through our "Mile Markers," we’ve turned a simple measure of distance
into the emotional dimension that unites people.
Life is full of hard-to-fit situations, but now everybody can leave those behind with the new Hyundai TUCSON. To effectively convey our strategic message, this campaign highlights everyday situations where things don't quite fit, leading to frustration. The Hyundai TUCSON resolves this tension by proving how its design, technology, safety, and reliability ensure that everything in your life fits to perfection.
To amplify our message in a truly authentic and impactful way, along with a digital banner campaign, we partnered with some of the mostcreative and fun content creators. They delivered our strategic message intheir own unique voices, and the data shows how much it resonated with our audience, creating an incredible buzz.
2 units +35M impressions +500k likes +13500 shares
Progress is the victory of a new thought over old superstitions.
As Hispanics, we’ve been taught that there are many things to be cautious about, whether those are old wives’ tales or the latest innovations. But with time we learned to turn those fears into the excitement that fuels our journey. In this multi-awarded campaign, we drew on the very relatable topic of cautionary tales, which were contrasted with indisputable facts about Hyundai EVs.
The campaign was developed in English and Spanish for broadcast, radio, digital and social, and is an example of how leading with culture, being consumer-first, and matching your brand naturally into consumers’ lives creates work that is not only effective but game-changing.
In this digital, social & influencer campaign we prove how the all-new Hyundai KONA is the perfect partner to transform your everyday routine into a spontaneous adventure. Just like the boundless creativity of our content creators, the KONA’s unmatched versatility keeps up with every plan.
From the moment we are born, we strive to impress our parents. Seeking their approval,
willing to entertain them, or just to make them feel proud. The truth is that— let’s face it—
parents are tough to impress. Or are they?
The campaign features TV spots in both English and Spanish, a digital audio push with radio commercials and top DJ collaborations, and amplified reach through digital banners across platforms.
