The fact is, I hate ads. And I’m not the only one. 87% of the population hate them too. That's why in over 15 years and in five different countries I’ve always tried to create things that aren’t just exciting and engaging, but also interesting enough to change the opinion of that 87%. And, of course, my own.
Some of the agencies where I did it include Saatchi & Saatchi, Leo Burnett, Publicis and J. Walter Thomson. There my work went from writing copy to direct creative strategy and deliverables of multi-channel campaigns. This gave me in-depth experience with both traditional and digital media, ability to lead and mentor diverse creative teams, and strong relationship management.
Has all of this been recognized? Sure. Here are a few of the awards I’ve received along the way: Cannes, New York Festival, London International Awards, National ADDY’s, El Ojo de Iberoamérica, Eurobest, El Sol Iberoamerican Festival, FIAP, Cúspide, Caribbean Festival, Círculo de Oro México, US Hispanic Awards, Wave, Epica... Want to know more?
helloitspadi@gmail.com
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